Thursday, November 3, 2011

$600M on Anti-smoking Campaigns

The FDA plans to spend $600M on anti-smoking campaigns. According to SFGate, declining smoking rates have stalled in recent years. In order to resume the reduction in smoking, FDA plans to launch a campaign targeting 13-17 year-olds, young adults, and other figures that influence adolescents and teenagers as smoking typically begins adolescence/teen years. Approximately 3,450 kids in the U.S. try their first cigarette every day while 850 kids become daily smokers, according to the National Survey on Drug Use and Health in the SFGate. Only time will tell if this campaign is successful.




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