Less Scene Smoking

Does tobacco-use in popular media have a negative impact on youth? CNN Health recently posted a well-researched article about the relationship between smoking among youth and smoking on screen.

World Health Organization Recomends R Rating for Movies Containing Tobacco Use

CYAN Reports - This morning the World Health Organization (WHO) released a report recommending that all future movies with smoking scenes be given an adult rating. The report also recommends that movie studios should:

• certify that they received no payoffs from tobacco companies to display tobacco products or their use
• stop displaying tobacco brands onscreen
• require strong anti-tobacco advertisements before all movies that have tobacco imagery

This report is another great resource for you and your Smoke Free Movies campaign. To download the full copy of the WHO’s report, please visit: http://www.who.int/tobacco/smoke_free_movies/en/index.html

Anti-Tobacco Public Service Announcement Winners - Sacramento

Thank you to all who came, participated, volunteered and sponsored Sacramento Chinese Community Service Center's first Youth Premiere and Anti-Tobacco Film Contest.  The evening was a success.

3rd Place - Two Way Tie

Asian Pacific Community Counseling - Tobacco in the Movies

George Washington Carver High School - No Butts!

2nd Place - Two Way Tie

Asian Pacific Community Counseling - Where U At?

Hiram Johnson High School - Tobacco and Hollywood

First Place

Natomas Charter School - Second Chance

Youth Across the Globe Target Tobacco

Youth are taking action around the world.  At the 14th World Conference on Health OR Tobacco (WCTOH), youth from more than 27 countries are expressing their disdain with Big Tobacco's influence in the movies.    As reported in the Modern Ghana by Bobby-Ramakant:

"One of the major influences on the uptake of teen tobacco use is the glamourisation of tobacco use in movies and on television. This has been well documented by comprehensive research studies in India and US. On-screen or smoking in public view by bollywood film-stars will influence young minds to smoke."

In a similar force of action in Sacramento, teens will attend Youth Quest 2009 Monday, March 23 to rally at the State Capitol and celebrate California's tobacco-control movement.